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You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Public Relations, an evolving discipline

Public relations as defined by Philip Kotler is an unpaid form of advertising, a part...

The building blocks for successful Digital Marketing.

The building blocks for successful Digital Marketing. Digital marketing an integral part of the New...

Optimizing FB Ads for lower CPM

How to optimize Facebook ads with lower CPM (cost per thousand impressions)? Facebook ads not...